A Brief Note On Penalty And Profit A Story Of Manipulation

Charles Lowd Global Issues/POLS 2401 October 6, 2015 Penalty and Profit: A Story of Manipulation The United States has a long standing love/hate relationship with China. One that is broad in content, with some points being beneficial and other being adversarial. The topics of trade, deficit, and fiscal dependency have been debated for years with no definitive resolution. The relationship became further strained when news spread of China (allegedly) using currency manipulation (also called â€Å"currency intervention†) to decrease the value of yuan (the Chinese currency). China used currency manipulation by buying large amounts of US dollars using yuan. Doing so increases the supply of yuan in the foreign exchange market which causes an increase†¦show more content†¦For the U.S. and WTO to condemn China for trying to keep their economic structure afloat would be hypocritical and unjust. China, a country large in size, population, economy, is a really important asset globally. America’s second-largest trading partner, China is the producer of most of America’s items including clothes, consumer electronics, and manufacturing goods. The codependency of America and China is a very fragile and with recent debate of penalization, a potentially, volatile situation. It is the world’s second-largest economy after the United States, currently â€Å"accounting for about 12 percent of the world economy and about a quarter of global growth in recent years† (Swanson). China’s ability to produce large quantities of goods and at very low costs is what makes the country’s importance to global trade, especially America. 1.2 Trillion dollars of our debt is to China, which helps to keep our interest rates low by â€Å"allowing firms to make investments that would be unattractive at a higher cost of borrowing† (Kaneene). With investments like that, there is an increase in the capital available, an increase in the

Kingsford Charcoals Marketing Plan - 2576 Words

Kingsford Charcoal Marketing Plan Introduction: Kingsford Charcoal (â€Å"Kingsford†) is the leading brand of charcoal in the United States, and one of the largest product groups in the Clorox portfolio. Three out of four households in the U.S. owns a barbecue, and grilling has grown in popularity year after year. Kingsford’s revenues grew 1 to 3% annually in the 1980’s and 1990’s. However, the summer results in July 2000 were below forecast. The drop in charcoal demand coincided with an increase in demand for gas grills, due to the convenience of faster cooking and easier cleanup as compared to charcoal grills. Charcoal grilling beats gas grilling in taste tests 2-to-1, but there may not be enough knowledge among consumers of†¦show more content†¦Advertising during NASCAR will create more sales in the fall, thus extending the peak season of grilling occasions. The goal should be to create more events that people associate with barbecues, and to extend the popularity of the barbecue to the cold er months. Advertisements should focus on the authentic taste benefits of Kingsford charcoal over any alternative grilling option, thus appeasing the consumers with the mindset of â€Å"Regular Exclusive† buyers who associate grilling with â€Å"integrity and masculinity...Providing for family, lighting a fire, grilling with real charcoal.† At the same time, the ads should point out the benefits of instant charcoal, thus appeasing consumers with the mindset of â€Å"Instant Exclusive† buyers who seek â€Å"the fastest and easiest way to get a grilling experience.† The goal should be to get men to see gas grilling as inferior and weak, and Kingsford charcoal as the only authentic way to grill, while assuring them that Kingsford instant charcoal is easy to grill with compared to other charcoals. Thus, Kingsford charcoal becomes seen as masculine yet convenient. To encourage impulse buying, the sales team should convince retailers to prominently display Kingsford charcoal. Retailers will be encouraged by the research that shows consumers who buy Kingsford charcoal spend 30% more money at the store. Retailers should be informed that it would be more advantageous for them to focus onShow MoreRelatedEssay on Kingsford Charcoal Marketing Report1211 Words   |  5 PagesKingsford charcoal marketing report Kingsford charcoal brand is well known in barbecuing community across United States. Over time, it consists in the message communication and marketing strategies to building and maintaining this strong brand image. But in 2000, Kingsford faced a decline in sales and the category appeared softer than it had in previous years. This report discusses and analyses the issues that Kingsford had, as well as comes out some recommendations to overcoming the softening of

Fundamentals of Database Systems_Assignment

Questions: 1. What is an entity type? What is an entity set? Explain the differences among an entity, an entity type, and an entity set.2. Explain the difference between an attribute and a value set.3. What is a relationship type? Explain the differences among a relationship instance, a relationship type, and a relationship set.4. What are the origins of the object-oriented approach?5. What primary characteristics should an OID possess? Answers: 1. In case of a database, any real world entity will be represented as an entity type. An attribute describes a characteristic of an entity type. An entity set is a set of entities that have same set of attributes. So, the differences among entity, an entity type and entity sets is as follows, Entity is a real world object than can be represented by a set of characteristics or attributes. An entity type is a class of specific entities sharing same set of attributes. An entity set is the set of entity types. For example, in a Library database, Book is an entity type. The attributes will be ISBN number, name of the book, Author name etc. The entity set will be Book. Where different books will be individual entities and part of the entity set Book. 2. An attribute is a characteristic of an entity set or relationship set. Each entity or relationship instance will have certain values for each attribute. An attribute will have a value set that is the set of values for the attribute. For example, there is an entity set Student. The attributes can be name, age sex of the students. The value set for the attribute sex will be a set of two values male and female. 3. A relationship type is a set of ordered pairs of the values from participating entities. For example, there may be E1 and E2 as entity sets. R1 is a relationship type between E1 and E2 for attributes e11, e12 and e21, e22. The relationship R1 will be a set or ordered pairs of (e11, e12, e21, e22). Here e11, e12 are attributes from E1; e21, e22 are attributes from E2. At any particular point of time, there will be set of relationship instances of a relationship type. The set is called relationship set. For example, there can be two entity sets Student and Course with following attributes, Student StudentID Name DOB Sex And Course CourseID CourseName A relationship type Enrolls connects Student and Course. It represents the how students are enrolled for different courses. The relationship type Enrolls will be, Enrolls CourseID StudentID The attribute CourseID comes from entity type Course and the attribute StudentID comes from entity set StudentID. 4. The origin of object oriented databases are object oriented programming languages. For example SmallTalk. In C ++ and early object oriented languages, objects were created and used to be transient till execution of the code. In object oriented databases, the objects became persistent. To define the internal states of the objects, instances variables are used. These variables can help to define different behaviors and functions on those objects. 5. OID or Object Identification helps to identify objects uniquely in an object oriented database. The primary characterizations of OIDs are, 1. The data contained in the object will not depend on the OIDs of Objects. These information are not used to create the OID. For example, an object of class Student can have different sets of values for different students. And there may be different attributes for a student like name, DOB etc. but studentID that is the OID of student object will be decided uniquely and independent of name, DOB etc. of any student. 2. The object system will generate OIDs. No program or user can control it. Programs can use OID for referencing to an object but cannot modify or change it. 3. OID will be valid for the lifetime of an object. During the lifetime the OID for the object cannot be changed, however, changes of data content is permissible. References Elmasri, R. (2014). Fundamentals of Database Systems (6th ed.). Pearson.